{"product_id":"2404993","title":"Creating Passion Brands : How to Build Emotional Brand Connection with Customers","description":"Unlock the power of emotional brand connections with your customers. This inspiring book by Helen Edwards reveals the secret to building passionate brands that stand for something, driving both commercial and social impact. By embracing a purpose and values, brands can ignite passion, outstrip their peers, and leave a lasting impression. Through real-life case studies and interviews with successful brands like Google and Innocent, you'll gain practical tools and insights to elevate your brand and connect with customers on a deeper level. With its sound academic theory and original research, this book is a must-read for anyone looking to revolutionize their branding strategy and create a lasting legacy.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54689942241665,"sku":"2404993","price":41.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41ujPjkHjWL.jpg?v=1756843178","url":"https:\/\/chalkys.com\/products\/2404993","provider":"Chalkys.com","version":"1.0","type":"link"}