{"product_id":"2404064","title":"The Total Survey Error Approach: A Guide to the New Science of Survey Research","description":"Conducting effective survey research requires a comprehensive approach that minimizes errors and ensures accurate results. This authoritative guide provides a unified method for survey research, focusing on the total survey error approach to improve survey quality. By addressing various types of errors that can occur in surveys, this handbook offers a thorough understanding of the components that make up a good research survey. It considers survey constraints, errors, and other factors to help researchers create robust and reliable surveys. With its emphasis on the total survey error approach, this book is an essential resource for anyone seeking to improve the quality and accuracy of their survey research. By following this guide, researchers can ensure that their surveys are reliable, valid, and effective in achieving their research goals.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54690413707649,"sku":"2404064","price":49.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41WGqBmUfnL.jpg?v=1756870989","url":"https:\/\/chalkys.com\/products\/2404064","provider":"Chalkys.com","version":"1.0","type":"link"}