{"product_id":"2403717","title":"The Mana of Mass Society","description":"In this groundbreaking work, William Mazzarella reexamines the concept of \"mana\" - a term once used to bridge the gap between primitive rituals and modern mass culture. Through a complex analysis, Mazzarella delves into the role of magical mana in mass publicity, shedding new light on its significance in contemporary society. By reconsidering this concept, Mazzarella proposes fresh theoretical avenues and demonstrates how to breathe new life into long-forgotten ideas, making them relevant to modern understanding. This thought-provoking book is a must-read for anyone interested in the intersection of anthropology, culture, and mass society. With its nuanced exploration of magical mana, Mazzarella's work challenges readers to think critically about the power of mass culture and its impact on our collective imagination.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54691084861825,"sku":"2403717","price":34.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/51dfG1FNwRL.jpg?v=1756900364","url":"https:\/\/chalkys.com\/products\/2403717","provider":"Chalkys.com","version":"1.0","type":"link"}