{"product_id":"2403349","title":"Innovation And Diffusion Of Software Technology: Mapping Strategies","description":"Unlock the secrets behind software technology adoption with this comprehensive guide. This book delves into the processes behind B2B decision-making in software application development, providing valuable insights into the strategies and factors that influence innovation diffusion. By examining real-world scenarios, the study offers a deeper understanding of what drives software adoption and how it can be leveraged to inform business decisions. With its in-depth analysis and expert insights, this resource is essential for anyone looking to navigate the complex world of software technology adoption. Perfect for professionals and researchers seeking to stay ahead of the curve, this book offers a unique perspective on the dynamics of software diffusion.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54691096396161,"sku":"2403349","price":182.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/51AlFXuIZkL.jpg?v=1756900004","url":"https:\/\/chalkys.com\/products\/2403349","provider":"Chalkys.com","version":"1.0","type":"link"}