{"product_id":"2379508","title":"Specialised Tourism Products : Development, Management and Practice","description":"Developing and managing niche tourism offerings requires a strategic approach that sets unique experiences apart from the rest. This comprehensive guide provides practical insights and branding strategies for creating unforgettable tourism experiences. By modelling a systematic approach to tourism development, it highlights the importance of differentiation and originality in specialised tourism products. The book showcases real-world examples, such as the Stone Lights project, which demonstrates the potential for innovative tourism ventures. With its emphasis on practical methods and branding techniques, this resource is essential for anyone looking to succeed in the tourism industry. By following its expert advice, you can create a lasting impression and establish a successful tourism business.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54707434226049,"sku":"2379508","price":84.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/411ZNR-QrtL.jpg?v=1757303166","url":"https:\/\/chalkys.com\/products\/2379508","provider":"Chalkys.com","version":"1.0","type":"link"}