{"product_id":"2377130","title":"Elgar Encyclopedia of Pricing","description":"This comprehensive reference work is a vital resource for professionals in business, marketing, and economics. Authored by leading experts, it presents a holistic view of cutting-edge topics, practical insights, and global perspectives on pricing. The encyclopedia covers diverse aspects of pricing, including strategic, psychological, cultural, financial, technological, ethical, and legal perspectives. With in-depth entries on topics such as behavioral pricing, artificial intelligence, and sustainability, it helps readers optimize pricing operations and develop effective strategies. This indispensable reference work is essential for pricing and marketing managers worldwide, providing valuable insights for both B2B and B2C markets.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54707457851777,"sku":"2377130","price":274.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/31CxOIUjqkL.jpg?v=1757331967","url":"https:\/\/chalkys.com\/products\/2377130","provider":"Chalkys.com","version":"1.0","type":"link"}