{"product_id":"2376767","title":"Greener Products : The Making and Marketing of Sustainable Brands","description":"Immerse yourself in the world of sustainable brand development and marketing with this comprehensive guide. \"Greener Products\" offers a compelling business case for eco-friendly products and highlights best practices for creating a more environmentally responsible brand. The book explores the pressures from various stakeholders, including customers, business partners, and government regulators, and provides insights on product innovation and development. By implementing the strategies outlined in this book, businesses can raise the bar on product development and stay ahead of the curve in a rapidly changing global market. A must-read for anyone looking to incorporate sustainability into their business model, this book presents a practical and persuasive case for making a positive impact on the environment.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54707453231489,"sku":"2376767","price":65.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41miZBAqDNL.jpg?v=1757331475","url":"https:\/\/chalkys.com\/products\/2376767","provider":"Chalkys.com","version":"1.0","type":"link"}