{"product_id":"2362037-1","title":"Managing Brand Transgressions","description":"Transform your brand from crisis to opportunity with a proven roadmap for navigating reputational risks. This essential guide outlines eight actionable principles for managing brand transgressions, drawing from decades of real-life case studies and industry expertise. Through gripping stories of both successes and failures, the authors provide a comprehensive understanding of what it takes to turn negative incidents into transformative moments. With a focus on well-established brands, this book offers a unique perspective on how to prevent and recover from crises, and emerge stronger than ever. Endorsed by industry leaders, this timely resource is a valuable addition to any marketing or management library, offering actionable guidance for preventing and managing brand transgressions.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54715696873857,"sku":"2362037","price":28.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41z-m-F9exL_61d96c37-dffe-4d99-b73a-153084516e0d.jpg?v=1757419646","url":"https:\/\/chalkys.com\/products\/2362037-1","provider":"Chalkys.com","version":"1.0","type":"link"}