{"product_id":"2353971","title":"Consumer Behavior in Practice : Strategic Insights for the Modern Marketer","description":"Stay ahead of the curve in marketing with this insightful guide to consumer behavior. Edited by Eugene Y. Chan, this comprehensive resource offers strategic insights for modern marketers, delving into the complexities of consumer psychology and decision-making. Explore the latest research on marketing strategy, consumer behavior, and marketing analytics, and discover how to effectively apply behavioral insights to drive business success. The book covers key marketing topics, including advertising and pricing, as well as emerging trends like the sharing economy. With its expert analysis and practical advice, this text is an essential tool for marketing leaders looking to stay ahead of the competition and drive business growth.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54718093361537,"sku":"2353971","price":55.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41WXF8TtJLL.jpg?v=1757474815","url":"https:\/\/chalkys.com\/products\/2353971","provider":"Chalkys.com","version":"1.0","type":"link"}