{"product_id":"2350505","title":"Beyond Multi-Channel Marketing: Critical Issues in Dual Marketing","description":"Unlock the full potential of your marketing strategy with this comprehensive guide to dual marketing. Written by experts in the field, this book delves into the rapidly developing world of dual marketing, where strategic alliances and multi-stakeholder perspectives come together to serve a broader audience. By adopting a dual marketing approach, businesses can reduce their reliance on a limited number of institutional customers and reach a wider, more varied audience. This insightful resource explores the evolving nature of marketing in a multi-channel environment, providing valuable insights for marketers looking to stay ahead of the curve. With its in-depth analysis and expert guidance, this book is an essential tool for anyone looking to take their marketing strategy to the next level.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54719338840449,"sku":"2350505","price":87.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/51Br759hRmL.jpg?v=1757505179","url":"https:\/\/chalkys.com\/products\/2350505","provider":"Chalkys.com","version":"1.0","type":"link"}