{"product_id":"2350459","title":"Tourism Innovation in the Digital Era : Big Data, AI and Technological Transformation","description":"Unlock the full potential of the digital era in the tourism industry with this comprehensive guide. Leveraging cutting-edge technologies like big data and artificial intelligence, this book explores the transformative power of digital innovation in enhancing customer experiences, streamlining operations, and delivering personalized services. Supported by the Digital Europe Programme's strategic funding, this book delves into the latest advancements in AI and big data, revealing how they can optimize resource allocation and inform data-driven decision-making. From optimizing resource allocation to improving decision-making, this book provides valuable insights into the future of tourism in the digital age. By harnessing the potential of AI and big data, tourism professionals can stay ahead of the curve and drive growth in this rapidly evolving industry.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54719340806529,"sku":"2350459","price":84.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41JCd1Zr0WL.jpg?v=1757505183","url":"https:\/\/chalkys.com\/products\/2350459","provider":"Chalkys.com","version":"1.0","type":"link"}