{"product_id":"2350316","title":"Start-Ups and the Mobilisation of Social Interactions","description":"Unlock the secrets to building a thriving community and launching a successful brand with this groundbreaking guide. Written by Franck Barès, this book presents a five-step approach that puts community first, start-up second. By leveraging social interactions, entrepreneurs can reap the benefits of brand and market development, and create a loyal following. With its \"entrepreneurial activism\" philosophy, this book is a must-read for management and entrepreneurship experts looking to disrupt the status quo. Discover how to mobilize social interactions and drive business success with this insightful and practical resource.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54719350473089,"sku":"2350316","price":25.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41aF3u8Gl1L.jpg?v=1757505513","url":"https:\/\/chalkys.com\/products\/2350316","provider":"Chalkys.com","version":"1.0","type":"link"}