{"product_id":"2349968","title":"Sustainability Marketing: New directions and practices","description":"In a rapidly changing world, businesses are being driven to adopt sustainable practices that not only benefit the environment but also boost profitability. This comprehensive guide explores the evolving field of Sustainability Marketing, shedding new light on strategies that capture the benefits of sustainability from an ecological, social, and profitability standpoint. By harnessing the Triple Bottom Line concept, the authors highlight the significance of developing, refining, and implementing marketing strategies that prioritize sustainability. This book is essential reading for marketers, business leaders, and anyone looking to navigate the challenges and opportunities of a more sustainable future. With its in-depth analysis and practical insights, it provides a valuable resource for understanding the intersection of business and sustainability.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54719364694401,"sku":"2349968","price":83.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41r6RcDJzDL.jpg?v=1757505570","url":"https:\/\/chalkys.com\/products\/2349968","provider":"Chalkys.com","version":"1.0","type":"link"}