{"product_id":"2349358","title":"Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research","description":"Effective market research relies on well-planned and structured survey material. To achieve this, it's essential to carefully consider the types of questions you ask and how they are presented. A mix of question types, including open-ended and multiple-choice questions, can provide comprehensive data collection and ensure that you gather the insights you need. When crafting your survey questions, use simple and unbiased language to avoid confusion or bias. By taking the time to plan and structure your survey material thoughtfully, you can ensure that your market research yields accurate and reliable results. This approach will help you make informed decisions and drive business success.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54720832143745,"sku":"2349358","price":41.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/51x4wT17-VS_5774c4cf-8151-4e27-92cd-c0b6d97bbcba.jpg?v=1757534498","url":"https:\/\/chalkys.com\/products\/2349358","provider":"Chalkys.com","version":"1.0","type":"link"}