{"product_id":"2349277","title":"How Cool Brands Stay Hot : Branding to Generations Y and Z","description":"Unlock the secrets to effective branding in the digital age with this insightful guide. Written by branding experts Joeri Van den Bergh and Mattias Behrer, this book delves into the unique perspectives and marketing preferences of Generation Y and Z. By analyzing the most marketing-savvy and advertising-critical generations yet, you'll gain valuable insights into how to appeal to these critical consumers. This fully revised third edition provides hard evidence and new market research to help you map and quantify the spending power of Generation Z. Learn how to remain a relevant and appealing brand in the eyes of the most sceptical generations, and discover the key to building a loyal customer base. With its wealth of insight and practical advice, this book is essential reading for anyone looking to stay ahead in the world of branding.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54720833716609,"sku":"2349277","price":36.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/5113eecpJnL.jpg?v=1757534776","url":"https:\/\/chalkys.com\/products\/2349277","provider":"Chalkys.com","version":"1.0","type":"link"}