{"product_id":"2338396","title":"The Platformisation of Consumer Culture : A Digital Methods Guide","description":"This comprehensive guide provides social and marketing scholars with the tools they need to explore consumer culture in digital platforms. Focusing on digital media rights and e-commerce, it offers a unique methodological approach to understanding the complex relationships between consumers and digital media. Published in 2024, this authoritative resource provides a cutting-edge framework for analyzing consumer behavior and cultural production in the digital age. By examining the intersection of consumer culture and digital platforms, this guide empowers scholars to develop innovative research methods and insights. Whether studying consumer awareness, digital media rights, or e-commerce, this guide is an essential tool for anyone seeking to understand the ever-evolving landscape of consumer culture.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54726838747521,"sku":"2338396","price":151.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41XSeXpJ9NL.jpg?v=1757621176","url":"https:\/\/chalkys.com\/products\/2338396","provider":"Chalkys.com","version":"1.0","type":"link"}