{"product_id":"1991010","title":"Business-to-Business Marketing","description":"Unlock the intricacies of Business-to-Business (B2B) marketing with the comprehensive guide authored by Ross Brennan, Louise Canning, and Helen McGrath. This essential resource delves into the strategic world of B2B marketing, offering insights into the unique challenges and opportunities that arise when businesses market their products or services to other companies. With a focus on practical applications, the book provides a thorough understanding of the principles and practices that drive successful B2B marketing strategies. Ideal for marketing professionals, business students, and anyone looking to deepen their knowledge in this specialized field, this guide is a valuable addition to your professional library.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54170790560129,"sku":"1991010","price":76.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41RwN3MpGuL._SL1500.jpg?v=1742987249","url":"https:\/\/chalkys.com\/products\/1991010","provider":"Chalkys.com","version":"1.0","type":"link"}