{"product_id":"1845799","title":"Strategic Marketing: Creating Competitive Advantage","description":"Brand New From Reputable UK Company With 30 Years Experience In Retail, Please Note Not All Our New Items Are Shrink Wrapped.\u003cbr\u003eAll items shipped within 3 working days of payment.\u003cbr\u003ePlease note that all our DVDs are Region 2.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\\\\'Strategic Marketing: Creating Competitive Advantage\\\\' is a seminal work in the business and marketing genre, authored by distinguished experts Douglas West, John Ford, and Essam Ibrahim. This insightful book delves into the core strategies that businesses can employ to gain a competitive edge in today's dynamic market landscape. It covers essential themes such as market analysis, strategic planning, and consumer behaviour, offering a robust framework for crafting effective marketing strategies. Ideal for marketing professionals and students alike, this book combines theoretical foundations with practical applications, making it an indispensable resource for achieving marketing excellence.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":55288670519681,"sku":"1845799","price":75.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41ofw1nc75L._SL1500.jpg?v=1769689216","url":"https:\/\/chalkys.com\/products\/1845799","provider":"Chalkys.com","version":"1.0","type":"link"}