{"product_id":"1801642","title":"The Illusion of Choice: 16 1\/2 Psychological Biases That Influence What We Buy","description":"Brand New From Reputable UK Company With 30 Years Experience In Retail, Please Note Not All Our New Items Are Shrink Wrapped.\u003cbr\u003eAll items shipped within 3 working days of payment.\u003cbr\u003ePlease note that all our DVDs are Region 2.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eDelve into the intriguing world of consumer psychology with 'The Illusion of Choice: 16 1\/2 Psychological Biases That Influence What We Buy.' This enlightening non-fiction work, co-authored by esteemed behavioural economists and psychologists, unravels the subconscious forces shaping our purchasing decisions. Through compelling research and real-world examples, the book explores biases such as anchoring, social proof, and scarcity, revealing how marketers subtly steer our choices. Ideal for readers fascinated by the intersection of psychology and commerce, this insightful guide challenges the notion of free will in consumerism, offering a profound understanding of the hidden drivers behind our everyday buying habits.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":55125792719233,"sku":"1801642","price":16.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41RSVtN8czL._SL1500.jpg?v=1766579748","url":"https:\/\/chalkys.com\/products\/1801642","provider":"Chalkys.com","version":"1.0","type":"link"}