{"product_id":"1582727","title":"ISE Advertising and Promotion: An Integrated Marketing Communications Perspective (ISE HED IRWIN MARKETING)","description":"\"ISE Advertising and Promotion: An Integrated Marketing Communications Perspective\" is an authoritative text in the field of marketing, offering an in-depth exploration of integrated marketing communications. Authored by renowned experts George E. Belch and Michael A. Belch, this book delves into the strategic role of advertising and promotion in contemporary business. It examines key themes such as digital marketing, consumer behaviour, and media planning, providing readers with a comprehensive understanding of how to effectively engage audiences. Ideal for students and professionals alike, this text combines theory with practical insights, making it an essential resource for mastering modern marketing strategies.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54166050472321,"sku":"1582727","price":69.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/51VUiVufcsL._SL1500.jpg?v=1742900317","url":"https:\/\/chalkys.com\/products\/1582727","provider":"Chalkys.com","version":"1.0","type":"link"}