{"product_id":"1356970","title":"Epmd - It's My Thing [7\"] [VINYL]","description":"Brand New From Reputable UK Company With 30 Years Experience In Retail, Please Note Not All Our New Items Are Shrink Wrapped.\u003cbr\u003eAll items shipped within 3 working days of payment.\u003cbr\u003ePlease note that all our DVDs are Region 2.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eEPMD's initial success in 1987 seemed to take a lot of people by surprise. Without build-up or fanfare, they launched this stunning debut 12' and, so ill-prepared were people for it, that the label was still misspelling their name.\\r\u003cbr\u003e\\r\u003cbr\u003eThose early 12' copies of 'It's My Thing' \\u2013 and the hard to find UK 7' that followed shortly after \\u2013 have them billed as EPEE MD. Before they were signed, they were going by EEPMD, but they decided to drop an E due to the success of the west coast's Eazy E. The one person not surprised by their success, however, was hip-hop pioneer and producer Kurtis Mantronik, who actually signed them to Fresh Records.\u003cp\u003e\\r\u003cbr\u003e\\r\u003cbr\u003eIt's fitting that he's the man that saw their promise, as he himself was one to go against the grain. His electro-influenced productions for Mantronix and Just Ice were ahead of their time, and perhaps in EPMD he saw kindred spirits. Because, at the time this dropped, hip-hop was going up tempo, taking its cue from James Brown samples and picking up the pace.\u003c\/p\u003e\u003cp\u003e\\r\u003cbr\u003e\\r\u003cbr\u003eOn both 'It's My Thing' \\u2013 underpinned by the languorous 'Seven Minutes of Funk' by The Whole Darn Family \\u2013 and 'You're a Customer', with its combination of ZZ Top and Steve Miller Band \\u2013 Erick Sermon and Parrish Smith slow things right down. It gives their vocals time to breathe and allows us to enjoy the interplay of their metaphor and simile-heavy lyrics. As calling cards go, they don't come any better than this.\u003c\/p\u003e","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":55128696095105,"sku":"1356970","price":17.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41imdaCgL_L._SL1500.jpg?v=1766780095","url":"https:\/\/chalkys.com\/products\/1356970","provider":"Chalkys.com","version":"1.0","type":"link"}