{"product_id":"1185230","title":"Crack Cloud - Pain Olympics [CD]","description":"Like Psychic TV before them, Crack Cloud have a philosophy, and one that they are not afraid to wear on their sleeves. While their anarchic, phantasmagorical visuals, heavy use of  symbology, and seemingly never-ending cast of  colourful collaborators have often invited cult comparisons, this really does the collective no justice. There is no apocalyptic death drive here; no cult of  personality; no hierarchy of  power. While frontman and lyricist Zach Choy is in many ways the face of  the group, the collective is one founded on equality, and in his cryptic lyrical blending of  poetics, polemics and personal experience, Choy is truly the mouthpiece of  something far larger than himself. Nowhere else is this more apparent than on the album's first single, 'The Next Fix.' What begins as a caustic, claustrophobic account of  addiction swells into a sprawling, euphoric hymn as Choy is joined by a choir of  seemingly endless celestial voices. Less a cult then; more a church. Listening to this song or watching its accompanying self-directed video is a truly spiritual experience, and in its building, jubilant movement it offers a glimpse of  Crack Cloud's most vital message: using community to turn adversity into hope. This isn't just bravado; its a story born of  deep, personal experience. Crack Cloud operate on the frontline of  Canada's out-of-control opiate crisis, mobilising and organizing in Vancouver's harm reduction programmes. The group themselves have had their fair share of  trauma, and the\r\ncollective offers its members a vital vehicle for rehabilitation and recovery. As the tagline on the album's back cover makes clear then, this is absolutely 'based on true shit.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54164179026305,"sku":"1185230","price":4.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/51-I9UbhwNL._SL1500.jpg?v=1742827337","url":"https:\/\/chalkys.com\/products\/1185230","provider":"Chalkys.com","version":"1.0","type":"link"}