{"product_id":"1037127","title":"Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands","description":"Brand New From Reputable UK Company With 30 Years Experience In Retail, Please Note Not All Our New Items Are Shrink Wrapped.\u003cbr\u003eAll items shipped within 3 working days of payment.\u003cbr\u003ePlease note that all our DVDs are Region 2.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eCultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben \u0026amp; Jerry's, Holt and Cameron show how the theory works as an actionable strategy.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":56252215067009,"sku":"1037127","price":38.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/51_2BFBze2h7L._SL1500.jpg?v=1789300014","url":"https:\/\/chalkys.com\/products\/1037127","provider":"Chalkys.com","version":"1.0","type":"link"}